LeadSloth

MARCH 16, 2009

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). ActiveConversion provides reports on anonymous website visitors: they show the company name and activity. Website sessions are added to the salesforce.com Lead record.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

LeadSloth

MARCH 22, 2009

In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. This changed over time: now the focus has shifted to pro-active outreach to a handful of executives, instead of targeting thousands of software developers. Lead scoring based on attributes (e.g.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. I’m sure I forgot a few. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40