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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

That is behavior-based marketing, which uses user activity to target potential leads. Campaign A specific series of activities used to market a product. All of the tools and efforts utilized in the effort are part of the campaign. Services or people that implement content curation are called curators.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

That is behavior-based marketing, which uses user activity to target potential leads. Campaign A specific series of activities used to market a product. All of the tools and efforts utilized in the effort are part of the campaign. Services or people that implement content curation are called curators.