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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication. I’m sure I forgot a few.

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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. But does the B2B need the same platform components as B2C?)

Enterprise Management 40
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