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Spilling the Tea on Intent Data

Terminus

Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. And with new mandates focused on building pipeline and driving revenue—coupled with budget reductions—efficiency is the name of the game.

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Spilling the Tea on Intent Data

Terminus

Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. In the absence of a crystal ball, you need help to do it well. Uncover signals about these businesses and what they want to hear from you.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. — can’t see into the future?

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Intent Data: The Good, the Bad, and the Illegal

Terminus

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . — can’t see into the future?