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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I’m sure I forgot a few. Reverse IP look up appears to be the new thing here. Among other stuff.

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B2B Lead Management Market Heats Up

Online Marketing Institute

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy.