Convince & Convert

JANUARY 21, 2014

When it came to interactions with the marketer, only direct interactions influenced sales. It’s probably not surprising that when it came to these direct marketer-user interactions, only positive interactions boosted sales. All in all, user-generated content influenced sales far more than anything the marketer did.

Social Media 167

Social Media Studies Media Case Studies 167

Anteriad

APRIL 25, 2023

Behavior-based marketing When you click on a website, especially one that sells a product, ads for that product suddenly start showing up on your computer, as if the machine has become a stalker. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Behavior-based marketing When you click on a website, especially one that sells a product, ads for that product suddenly start showing up on your computer, as if the machine has become a stalker. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84