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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

Although both terms are used interchangeably, a marketing funnel is different from a sales funnel: The marketing funnel primarily emphasizes the broader stages that prospects go through, from initial awareness to becoming qualified leads. It encompasses all the marketing activities that attract and engage potential customers.

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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

A semi-fictional representation of your ideal customer based on market research and real data about your existing customers. While it helps inbound marketers like you define their target audience, it can also help sales reps qualify leads. The "events" on a company''s website that help companies capture leads.