article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. Posted by: C Jeffers | August 27, 2008 at 11:02 AM Hi Laura, Thank you for mentioning ActiveConversion in your post. Reverse IP look up appears to be the new thing here.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

Web analytics packages, on the other hand, have traditionally focussed on the *content* and *aggregate behavior* -- looking for patterns of how people use a site, but not really caring about the identification of specific people. Software Companies that offer a one stop CRM,LEAD MANAGEMENT,MARKETING AUTOMATION,DATA AGGREGATION/ANAYLYTICS.