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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Leads can enter from channels other than email. As an outgrowth of search engine marketing specialist FoundPages , the system naturally incorporates strong features for tracking Google AdWords campaigns, calculating return on investment, and measuring visitors’ Web activities. Registration is no longer required.)

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

The only common feature that’s missing in Pardot is rule-based branching within multi-step programs. This involves rights management and content management features that seem arcane but are nevertheless critical when marketing responsibilities are divided by function, channel, region and product organizations.