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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

As an outgrowth of search engine marketing specialist FoundPages , the system naturally incorporates strong features for tracking Google AdWords campaigns, calculating return on investment, and measuring visitors’ Web activities. Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services.

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

Note: other SMB-oriented vendors including ActiveConversion and OfficeAutoPilot also have entry pricing in the $500 per month range, although neither publishes the details.) Tags: marketing software marketing automation lead management software selection pardot crm software small business software demand generation.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Tags: b2bmarketing. Among other stuff.