Remove Active Conversion Remove Dwell Remove Press Remove SEM
article thumbnail

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . . Breaking down that barrier to participation improves ROI , engagement, dwell time, and other important metrics. .