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54 Content Marketing Stats to Guide Your 2018 Strategy

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DECEMBER 4, 2017

The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . . Breaking down that barrier to participation improves ROI , engagement, dwell time, and other important metrics. .

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