Active Conversion, Buyer's Journey, Custom Publishing and Emarketing

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Active Conversion

Buyer's Journey

Custom Publishing

Emarketing

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. Takeaway : The modern B2B customer is a digital one--and content plays a large part in the buyer’s journey.

Paid Content

Paid Content Top of Funnel Stats Marketing Budget

25 Content Marketing Stats to Guide Your 2017 Strategy

SnapApp

DECEMBER 5, 2016

Because interactive content , a highly engaging form of content, is helping teams gather more audience insight and transform leads into customers. The takeaway: Personalization makes content marketing messages feel more customized to the individual. About 49% of marketers are learning to drive content to align with the buyer's journey.

Paid Content

Paid Content Stats Marketing Budget Marketing Strategy

B2B Marketing Zone

54 Content Marketing Stats to Guide Your 2018 Strategy

25 Content Marketing Stats to Guide Your 2017 Strategy

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