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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. If a buyer is on the fence, seeing the success of a similar business in the same industry can help make the choice easier. . . #4. 45% of marketers say blogging is their #1 most important content strategy.

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25 Content Marketing Stats to Guide Your 2017 Strategy

SnapApp

About 49% of marketers are learning to drive content to align with the buyer's journey. The takeaway: As content becomes more aligned with the buyer’s journey (and the different needs at each stage of that process) marketing teams are becoming better at creating content for sales enablemen t. Cont ent Marketing Institute.