From Volume to Value: 3 Things S&P Global Market Intelligence Did to Transform Their Marketing
SnapApp
SEPTEMBER 13, 2017
Marketing was responsible for driving leads to sales, but many of those leads would turn out to be unqualified, meaning an inefficient use of time across both marketing and sales. . Figuring Out Where to Invest Finite Resources. They opted to start with what they saw as the most pressing to address: events. .
48 
Let's personalize your content