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From Volume to Value: 3 Things S&P Global Market Intelligence Did to Transform Their Marketing

SnapApp

The marketing team saw a clear opportunity to use interactive content (built on SnapApp ) to drive engagement and conversion rates across all channels. They opted to start with what they saw as the most pressing to address: events. . And it’s not just conversion rates that improved.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Takeaway : Marketers with a content strategy report better results, fewer challenges, and are more likely allocate a bigger budget for content marketing. Thirty percent have a documented strategy; 42 a non-documented strategy - LinkedIn Technology Marketing Community. . . If you can get that strategy documented, even better.