Active Conversion, Allocation, Opt-in and Press

From Volume to Value: 3 Things S&P Global Market Intelligence Did to Transform Their Marketing

SnapApp

SEPTEMBER 13, 2017

They looked at the hundreds of marketing activities undertaken in the first half of 2017, and compared those channels to how many MQLs the channels drove. . The marketing team saw a clear opportunity to use interactive content (built on SnapApp ) to drive engagement and conversion rates across all channels.

Lead Scoring

Lead Scoring Lead Ranking Allocation Sales Qualified Leads

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

DECEMBER 4, 2017

Takeaway : Blogging allows marketers to create educational material, to collect audience information via opt-ins, and to improve SEO efforts--all at the same time. . . #6. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy.

Paid Content

Paid Content Top of Funnel Stats Marketing Budget

B2B Marketing Zone

From Volume to Value: 3 Things S&P Global Market Intelligence Did to Transform Their Marketing

54 Content Marketing Stats to Guide Your 2018 Strategy

Webinars

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