Remove Active Conversion Remove Advertising ROI Remove Content Remove Intent
article thumbnail

Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software.

article thumbnail

The Pillars of Demand Generation for SaaS Companies

Directive Agency

Activation. Conversion Rate Optimization(CRO), or user experience optimization. There are different levels of awareness, based on the search intent of the user. For these various levels, different kinds of content and link building strategies can be useful. …and more. million users per month, and 2.1

article thumbnail

9 call analytics platforms for marketing teams to consider

Martech

It also offers a variety of services to maximize advertising ROI and call handler performance. Its solutions are designed to maximize call-to-appointment rates by helping employees improve phone-handling skills. Marchex Marketing Edge uses actionable Al to create more high-intent, revenue-generating conversations.