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54 Content Marketing Stats to Guide Your 2018 Strategy

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As it’s become the preferred method by recipients for reading, be sure you’re using templates that are mobile responsive to best accommodate your audience. This Content Marketing Institute report found that while lead gen was the biggest overall goal, younger companies are more focused on sales, and enterprises value engagement above all. .

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25 Content Marketing Stats to Guide Your 2017 Strategy

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As it’s become the preferred method by recipients for reading, be sure you’re using templates that are mobile responsive to best accommodate your audience. Top three B2B goals of content marketing: Lead Generation (85%); Sales (84%); Lead Nurturing (78%). - Content Marketing Institute/MarketingProfs. Social Media Examiner.