Zoominfo

OCTOBER 21, 2021

Sales Funnel: a Metaphor for Finding and Winning Customers The sales funnel a visual metaphor for the process of gathering prospects and turning them into customers: start with a large group at the top, and winnow it into a smaller group as they reach the bottom and buy. The buyer’s journey is no exception to this rule.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Marketing Insider Group

JANUARY 9, 2024

It’s not just about converting leads to becoming “marketing qualified.” I define lead nurturing as consistent and meaningful communication with viable potential customers regardless of their timing to buy. Or doing random acts of nurturing. At this stage, you’re moving them from being a lead to a sales qualified opportunity.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Zoominfo

NOVEMBER 9, 2020

The traditional sales funnel is a stage-based approach to turning prospective leads into buyers. This is a perfect analogy to what actually occurs in the sales process, where information starts out broad in the beginning and gets incredibly granular towards the end. Tunnel Vision: The sales funnel in the age of buyer empowerment.

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246