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SaaS Marketing Plan: How to Create Your Own

accelerate agency

That’s why a traditional all-purpose marketing plan won’t work—a software marketing plan has to focus on continuously proving the worth of your subscription-based services. A marketing plan for SaaS companies is basically a roadmap that outlines exactly how you’re going to do that. What are their business challenges?

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

That’s why a traditional all-purpose marketing plan won’t work—a software marketing plan has to focus on continuously proving the worth of your subscription-based services. A marketing plan for SaaS companies is basically a roadmap that outlines exactly how you’re going to do that. What are their business challenges?

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article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

That’s why a traditional all-purpose marketing plan won’t work—a software marketing plan has to focus on continuously proving the worth of your subscription-based services. A marketing plan for SaaS companies is basically a roadmap that outlines exactly how you’re going to do that. What are their business challenges?

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

Sociocultural: Examine how media consumption habits are evolving. If your ideal customer is gravitating towards a new social media channel, for instance, this might be opportunity to seize later on. You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation.

article thumbnail

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

Sociocultural: Examine how media consumption habits are evolving. If your ideal customer is gravitating towards a new social media channel, for instance, this might be opportunity to seize later on. You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation.