PureB2B
JULY 25, 2016
With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected.
PureB2B
JULY 25, 2016
With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected.
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Hinge Marketing
JANUARY 22, 2016
Nurturing: Some leads qualify early on, while others may take more time. Many of your leads will need some nurturing through frequent communication until they are ready to be contacted by someone from your business development team. Building Your Lead Generation Campaign.
Convince & Convert
MARCH 27, 2015
They spend time trying to identify the right leads on social channels, assessing if they are a qualified lead, and then engaging with them. They think, “Sell first, and act on social second,” which is a backwards tactic. The next step is to create an extended profile for each lead, wherever possible.
Online Marketing Institute
JULY 31, 2009
As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.
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