Master Online Lead Generation by Reducing Friction
JULY 15, 2018
If you're a marketer, you definitely know it's no easy feat to convert visitors into leads. There are a ton of potential blockers that can either distract, prevent, or turn off potential leads from filling out your forms. So as a marketer, one of your goals should be to create a lead generation process that's as frictionless as possible. Because social media users aren't yet on your website, you need to create as few steps as possible to convert them into a lead.