Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Common features of a CRM system.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Thus, one of the first questions I recommend you ask about your social program is whether it’s true mission is to gain customers, or retain the ones you have.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Single Grain

APRIL 28, 2020

MobileMonkey , a Facebook messenger chatbot for businesses, certainly practices what they preach. When MobileMonkey switched to optimizing for messages, they were able to automatically collect a person’s information in the system so that they could then retarget them. 31 Top Digital Marketing Campaign Examples. 1) Mobile Monkey.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. The vendor describes the benefits of Webexpenses as including: 3 hours saved per claim Increase visibility and spend projection 43% reduction in errors + fraud 400% ROI, with system payback in an average of 3 months.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot CRM. HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. The vendor describes the benefits of Webexpenses as including: 3 hours saved per claim Increase visibility and spend projection 43% reduction in errors + fraud 400% ROI, with system payback in an average of 3 months.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92