Metadata

OCTOBER 6, 2021

The benchmarks and insights in this report are based on straight-up averages across all Metadata customers. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

The benchmarks and insights in this report are based on straight-up averages across all Metadata customers. You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Are they too focused on leads alone and not pipeline? Why don’t demand generation marketers know how much they pay for opportunities, especially in a down economy ?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

LEADership

NOVEMBER 12, 2013

Rising costs of lead generation, increasing competition and a rapidly growing population of buyers that function almost like intense research organizations—these are the factors we are up against in the B2B world. See this Infographic from Madison Logic showing ways in which the cost per lead is calculated: [link].

Cost per Lead 40

Cost per Lead Cost Lead Scoring Lead Ranking 40