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Through the Eyes of Joanne Black: The Shifts (or Not) in Sales and Social Selling

Content Standard

To better understand how technologies like social media are impacting the way people connect, build relationships, and win business online, I spoke with Joanne Black , one of InsideView’s top marketing and sales influencers in 2014 and author of the famed books No More Cold Calling â„¢ and Pick Up the Damn Phone!:

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What B2B Marketing Tactics are working right now during COVID-19?

Engagio

This is also an opportunity to double-down on the precision of your ABM programs – who you are targeting and why, which messages are being shared, when, and why, as well as how tightly you are coordinating communication between your sales and marketing teams. In its wake, it leaves political unrest, economic downturns, and market instability.

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What B2B Marketing Tactics are working right now during COVID-19?

Engagio

This is also an opportunity to double-down on the precision of your ABM programs – who you are targeting and why, which messages are being shared, when, and why, as well as how tightly you are coordinating communication between your sales and marketing teams. In its wake, it leaves political unrest, economic downturns, and market instability.