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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. But that makes the acquisition still more intriguing.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

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A reading list for aspiring knowledge workers. Future Tense:

Buzz Marketing for Technology

About Us | RSS | Advertise | Contact Us. GOYAMI: search engine marketing. Emergence Marketing. His role required identifying additional candidate requirements and necessary remote work practices for both employees and managers at Sun Microsystems. Home > Weblog Columns > Future Tense. Weblog columns [select a blog].