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New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Please let us know how they are working for you.

Resources 120
Resources B to B Work Management Marketing Management 120
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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. a system that nurturing inquiries (emarketing and telemarketing), distributes the “leads” to various complicated sales distribution systems (outside direct, inside direct, dealers and distributions, etc.)

Enterprise Management 40
Enterprise Management Work Management Marketing Management Lead Management 40
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