Remove crm-for-financial-services
article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Advocate marketing The combination of customer service and marketing to have customers satisfied. BANT An acronym used by sales reps to determine a prospect’s likelihood to buy.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Advocate marketing The combination of customer service and marketing to have customers satisfied. BANT An acronym used by sales reps to determine a prospect’s likelihood to buy.