LeadsRX

NOVEMBER 9, 2021

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. on broadcast networks (such as the big three of ABC, CBS, and NBC), or on cable networks.

Cable 93

Cable Television marketing Budget Programs Broadcasting 93

Porch Group Media

FEBRUARY 9, 2023

Think of linear ads as the commercials seen on traditional cable channels. This data will uniquely define the right users to show your ads to, and should result in a much higher ROAS (return on ad spend). Related Reading: Should Brands Invest in CTV or OTT rather than Traditional Cable TV?

Advertisements 52

Advertisements Advertising Cable ROAS 52

LeadsRX

MARCH 9, 2022

Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Customer Acquisition Cost (CAC). Customer acquisition cost (CAC) is the cost related to acquiring a new customer. Return On Ad Spend (ROAS). Any-Touch Attribution. Connected TV (CTV). Cost Per Lead (CPL).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84