PureB2B
SEPTEMBER 11, 2016
Churn Rate. Customer Acquisition Cost (CAC). A/B testing is most prominent when optimizing email marketing , CTAs, landing pages, forms, and overall content in general. This is a metric that measures what percentage of your customers you retain. An acronym that stands for “Attention/Awareness, Interest, Desire, and Action.”
PureB2B
SEPTEMBER 11, 2016
Churn Rate. Customer Acquisition Cost (CAC). A/B testing is most prominent when optimizing email marketing , CTAs, landing pages, forms, and content in general. This is a metric that measures what percentage of your customers you retain. An acronym that stands for “Attention/Awareness, Interest, Desire, and Action.”
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot
NOVEMBER 12, 2014
" Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. Learn more here.).
Single Grain
SEPTEMBER 22, 2023
AIDA is a classic marketing framework that represents a four-stage content creation funnel. Let’s take a look at the different stages of the AIDA framework to attract prospective customers: Attention Goal: Grab the audience’s notice. We’ll use the slightly simpler AIDA stages for our builder example.
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. CAC: Customer Acquisition Cost. CoCA: Cost of Customer Acquisition (See CAC). Examples of KPIs include CAC (Customer Acquisition Cost), blog traffic sources, and homepage views. Divide by the estimated churn rate (aka cancellation rate) for that customer.
Expert insights. Personalized for you.
62 
Let's personalize your content