A Scorecard for B2B Marketing Operations [Download Evaluation]
SEPTEMBER 30, 2016
What are the true measures of success in a marketing operations role? But how does an individual in a marketing operations role evaluate their personal success? And how does a company evaluate their level of sophistication in the area of marketing operations? It’s a method that marketing operations specialists can use to evaluate their martech stack, their data, their attribution solution, and their metrics. Marketing automation.