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Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice

Engagio

Account Based Marketing continued to take off like a rocket, Account Based Sales and Sales Development joined the party, and Account Based Everything picked up traction. But before we move into 2017, it’s important to lodavok back at 2016 and the state of ABM to see how far we’ve come.

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4 ways to address B2B disconnects and drive customer relationships and revenue

Martech

The first place to start is to evaluate your full GTM strategy, with a spotlight on how your target markets operate and your customers buy. Owned and led by CXOs, this always-on GTM work is not a marketing thing, a sales thing or a strategy team thing. The market segments you prioritize. The best channels to market.