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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

While correlation does not always equal causation, the connection isn't hard to argue. This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . This information also identifies top performing channels and where budgets are best utilized. This is very helpful for forecasting. . . #7:

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Campaign A specific series of activities used to market a product.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Campaign A specific series of activities used to market a product.