ABM Guerilla Marketing Lead Nurturing Word of Mouth 
Sage Marketing
JULY 10, 2023
Lead generation and account-based marketing (ABM): Generating leads and driving growth are key objectives for any B2B startup. This is where lead nurturing activities and guerilla outreach campaigns come into play. Allocate resources to encourage satisfied customers to provide referrals and testimonials.
Circle Studio
OCTOBER 12, 2017
E.g. testing two versions of a landing page or email and choosing the version that leads to more conversions. Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses. Learn More About Lead Generation. Learn More About Lead Nurturing.
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