Account-Based Marketing Ad Targeting: Cookie or IP-Address?
NuSpark Consulting
JANUARY 14, 2017
Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. The ad may be a video, automated pop-up or deep link ad attached to a mobile app. Targeting accounts by IP is the more sophisticated, ABM version of display targeting. Using both cookies and IP-addresses.
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