Important Marketing Terms that Every B2B Executive Should Know
Circle Studio
OCTOBER 12, 2017
E.g. testing two versions of a landing page or email and choosing the version that leads to more conversions. Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses. with the goal of converting visitors into identified contacts and/or leads.
60 
Let's personalize your content