Important Marketing Terms that Every B2B Executive Should Know
Circle Studio
OCTOBER 12, 2017
Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses. Conversion – Achievement of any desired action by a customer, such as subscribing to a blog, downloading a whitepaper, clicking on an advertisement, or purchasing a product. Learn More about A/B Testing.
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