Let's talk ABM: 6 ways to build buyer experiences with ABM
Strategic-IC
FEBRUARY 6, 2023
ABM succeeds or fails by the accounts that you choose to target. Informed by your Ideal Customer Profile, guided by your first- and third-party data, they’re the hub from which to roll out creative strategies and messaging tactics. You don't have to have a face-to-face meeting.” – Lisa Sharapata, previously CMO at BoostUp 2.
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