Important Marketing Terms that Every B2B Executive Should Know
Circle Studio
OCTOBER 12, 2017
Account-Based Marketing (ABM) – A B2B marketing strategy focused on fewer, specific targets, as opposed to marketing to the masses. Banner ad – An online ad on a webpage, typically at the top or to the side of the page, that links to the advertiser’s website. Learn More about A/B Testing. Vlog – Video-based blog content.
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