Remove A/B testing Remove Growth Marketing Remove Multi-Touch Attribution Remove SEM
article thumbnail

Want to thrive with martech and marketing operations? Check out these 75 amazing MarTech sessions

chiefmartech

Applying Data Science and Analytics in Marketing , by Patty Spiller, senior director of growth marketing at Livongo, will discuss the integration of a data science team in the marketing department. Learn about a framework for A/B testing, approaches to behavioral segmentation, and multi-channel marketing automation.