Want to thrive with martech and marketing operations? Check out these 75 amazing MarTech sessions
chiefmartech
AUGUST 5, 2019
Making the Leap to Multi-Touch Marketing Attribution , by Adam Kirby, director of marketing at Mediacurrent, will describe how a billion dollar brand transitioned its reporting structure from almost no KPIs to a full multi-touch attribution model supported by sales, marketing, and technology.
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