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Marketo was designed with lead nurturing in mind. You can use it to automate various features of your lead management, consumer marketing, email marketing, and customer relationship development. It automates your voice interactions, and gives you metrics you can use to analyze the effectiveness of your campaigns.

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

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I want to spend some time today talking about the sales effectiveness report that you guys just published, your third annual version of that. You referenced the four Ps, and I want to talk a little bit about that with this sales effectiveness report that you guys did. So you’re right.

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30 Marketing Automation Tools to Make Your Life Easier

Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

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