Martech

MARCH 30, 2022

First we sort of chased email testing technologies, and then it was web and mobile analytics, and then it became journey orchestration and personalization and recommendation technologies and then multi-touch attribution.”. Ricardo Ortego of AB InBev speaking at The MarTech Conference. What changed?

A/B testing 98

A/B testing Work Management Multi-Touch Attribution Marketing Management 98

Valasys

JULY 1, 2021

With the help of marketing automation tools, emails can be optimized for mobile phones and tablets, and marketers can monitor, test, and react to how customers interact with their mobile apps. f) A/B Testing. They can also test content on landing pages, social ads, display ads, and more based on the market & audience segmentation.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

chiefmartech

AUGUST 5, 2019

Platform business models are one of the hottest topics in digital transformation. You’ll takeaway an understanding of different attribution models, best practices for preparing your data, and solutions to common data and leadership challenges. Clarifying The Murky Waters Of Attribution – A Shark’s Perspective.

Enterprise Management 58

Enterprise Management Planning Marketing Attribution Work Management 58