How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)
Pam Didner
AUGUST 12, 2019
Messaging and positioning are the most under-rated tasks in marketing. Yet, messaging is the crucial and vital foundation for external communications and internal sales training. . It’s an essential document to guide creation of creative briefs, content, and sales training. Test with your sales and customers.
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