article thumbnail

ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

Although the company’s growth slowed a bit in 2015 (customers up 30% to 35,000; revenue up 25% to $100 million) CEO Clate Mask said the management has recently committed to a goal of five million customers by 2030. Whether it’s realistic is another question. million $1.6

article thumbnail

Privacy plus personalization: The new frontier of digital advertising

Martech

Global contextual advertising spend worldwide is expected to grow nearly 14% annually by 2030. Attribution is the oldest joke in advertising, thanks to Wanamaker’s quip. a multi-touch attribution model) only becomes more prescient with each new platform and the consumer’s steadfast expectation in a seamless omnichannel experience.

Privacy 121