Remove 2027 Remove Cable Remove Pricing Remove Television marketing
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TV advertising: 6 key trends to watch in 2024

Martech

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Whether it involves suggesting personalized content or implementing dynamic pricing strategies, AI is set to lead in helping elevate customer satisfaction and increase conversion rates.

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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. This prompts considerations about pricing, capturing audience attention, and strategically placing ads. The numbers speak volumes.