2027 Allocation Cable Television marketing 
Martech
NOVEMBER 28, 2023
Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. billion by the end of 2027, per eMarketer. This trend will continue to gain momentum in 2024 as advertisers allocate more of their budgets to CTV and OTT advertising.
Choozle
MARCH 20, 2024
Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. As more brands pivot towards CTV, the crucial question arises: within the allocated budget, how many ads can effectively reach the target audience?
Expert insights. Personalized for you.
86 
Let's personalize your content