A quick guide to in-game advertising, the next game changer for marketers
illumin
DECEMBER 14, 2023
eMarketer suggests there are approximately 184.6 Contextual ads Contextual ads are placed in environments where the site content is similar and more relevant to the audience. These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content.
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