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Top 10 Demand Generation Tools for 2024

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Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions. What is a Demand Generation Tool?

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5 Ways to Drive Revenue With Your B2B Social Media Strategy

Oktopost

The Forrester social operations model outlines five stages – prepare, listen, plan, engage, and measure – supported by foundational elements of business strategy, guiding effective social program management and measurement. Social media touchpoints and outreach become key in connecting with your customers throughout their unique journeys.

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10 Things to Look for in a Content Creation Studio

Oktopost

A content creation studio is a dedicated third-party agency that develops and produces digital content for its clients. What services do content creation studios provide? Pricing that fits your budget While 45% of marketers expect their budgets to increase in 2024, the price tag is always a factor to consider.